Emilia Och, eoch@intercars.eu, mobile: 669970349
Ewa Peresada, eperesad@intercars.eu, mobile: 885340992
Jacek Żytnicki, jzytnick@intercars.eu, mobile: 669970157
WIADOMOŚCI Inter Cars
One of the largest titles on the market addressed to automotive enthusiasts. Wiadomosci Inter Cars has been published for nearly 20 years, successively gaining a number of regular and returning readers. The magazine reaches a carefully selected group of recipients - a constantly updated customer base, closely connected with vehicle mechanics and the repair of cars, vans and motorcycles. All articles in Wiadomosci IC are prepared in cooperation with specialists, passing on their knowledge in the most reliable, but at the same time accessible, way. Each issue contains useful information not only for mechanics, but also for service managers. The possibilities of promotion in Wiadomosci IC are virtually unlimited - from traditional advertising and sponsored articles, through display on covers, an extra leaf on the front cover, a special insert, a fold-out section or a cover banner, to the insert of materials prepared by the customer. You can count on our support and assistance at every stage of your order.
Advertising on cover II, III, IV
(dimensions 205 x 295 mm + 5 mm bleeds):
II cover – PLN 7,500 net,
III cover – PLN 6,500 net,
IV cover – PLN 8,500 net
Cover banner
(40 x 55 mm + 5 mm bleed)
– PLN 2,500 net
INTER TRUCK
Quarterly magazine dedicated to fans of commercial vehicles market, distributed in the biggest and best truck garages in Poland, during meetings and at trainings organized by Inter Cars, and in all the branches of the distributor. The editorial team of the magazine is made up of experts who know the truck industry inside out, and the readers are people who deal professionally with the repair of trucks, the sale of spare parts, but above all are closely involved in the market. The editorial team of Inter Truck cooperates with the best specialists in the country, who have access to unique knowledge. This guarantees the recipients high quality and uniqueness of the provided information. Inter Truck reaches several thousand representatives of the automotive industry free of charge. The customer database is updated before each issue in order to reach the perfectly profiled end customer as accurately as possible. In addition to traditional advertisements and/or sponsored articles, the publication of an advertisement on one of the three covers, an extra leaf on the front cover, a special insert, a centrefold or a cover banner as well as an insert of materials prepared by the customer are possible according to the customer's wishes. You can count on our support and assistance at every stage of your order.
Advertising on cover II, III, IV
(dimensions 205 x 295 mm + 5 mm bleed)
II cover – PLN 5,500 net,
III cover – PLN 5,000 net,
IV cover – PLN 6,500 net
Cover banner
(40 x 55 mm + 5 mm bleed)
– PLN 2,500 net
MARKETING MAILING
Commercial Vehicles Market is a very specific sector, in which a well-profiled customer base is crucial in reaching the right recipient. The "Heavy Duty Zone" trucking mailing is sent to a carefully selected customer base, which includes tuck garages, transport companies and logistics professionals - approximately 1,500 records, which every fortnight receive the latest information related to the truck segment. We offer our cooperating suppliers the opportunity to purchase space in the mailings - both in the headline and in the follow-up - on topics related to each segment of the commercial vehicles industry, e.g. agro, bus, truck, garage equipment and construction machinery.
The "Heavy Duty Zone" mailing is sent to a carefully selected group of recipients once a fortnight (on Thursdays). The database of contacts, to which the mailing is eventually sent, is systematically being updated, so that it coincides as closely as possible with the entities in the car industry that are in business with Inter Cars.
MAILING FOR CUSTOMERS
FROM TRUCK MARKET
Commercial Vehicles Market is a very specific sector, in which a well-profiled customer base is crucial in reaching the right recipient. The "Heavy Duty Zone" trucking mailing is sent to a carefully selected customer base, which includes tuck garages, transport companies and logistics professionals - approximately 1,500 records, which every fortnight receive the latest information related to the truck segment. We offer our cooperating suppliers the opportunity to purchase space in the mailings - both in the headline and in the follow-up - on topics related to each segment of the commercial vehicles industry, e.g. agro, bus, truck, garage equipment and construction machinery.
The "Heavy Duty Zone" mailing is sent to a carefully selected group of recipients once a fortnight (on Thursdays). The database of contacts, to which the mailing is eventually sent, is systematically being updated, so that it coincides as closely as possible with the entities in the car industry that are in business with Inter Cars.
Innovative e-marketing activities targeted at a strictly specific and profiled group of customers. Messages sent in this way are profiled according to the relevant target, in order to reach with the message exactly this group, which is interested in the topic of information.
In case of training promotion, it is possible to send mailing to people who enrolled for the training or participated in training courses organised by Inter Cars. This group enables a very specific correlation of activities with suppliers, as information about products or services reaches exactly the group interested in a given subject. The preferred form of content sent to customers from this base are invitations to trainings organized by suppliers or in cooperation with Inter Cars.
Dedicated mailing is not only trainings. It is also an opportunity to promote the product range or to build brand awareness among consumers. We offer various possibilities of reaching a strictly targeted group with the message, already at the stage of conversation with a customer, by deciding who should be the recipient of a particular message.
Irregular, depending on the needs. It is possible to send a mailing informing about a training or a training cycle, containing general materials about the event. Depending on the needs of the entity ordering the service, training mailings may be repeated with an appropriate frequency and changed content informing, for example, about an upcoming training. The entire training can also be summarised and distributed in a dedicated mailing communication.
A tool used in Inter Cars' internal communication activities. The recipients of this mailing are all distributor's employees who are closely related to sales. Marketing for Inter Cars sales forces, apart from a special website dedicated to its own tasks, intensifies its activities by e-mail communication targeted at specific products, activities or services.
The mailing base for sales forces consists of over 5 thousand records - these are sales representatives as well as managers responsible at Inter Cars for realization of tasks and targets. By reaching directly to this group of recipients, the customers gain a chance not only to present their product offer, but also to build brand awareness among the representatives of the sales department of the largest spare parts distributor in Central and Eastern Europe.
Internal Mailing is sent every two weeks - on Tuesdays. However, there is a possibility of ordering the distribution of additional service-product mailings addressed to Inter Cars sales forces at a time other than specified above. The date of delivery of the relevant materials depends on their quantity and the scope of activities to be performed by the PR and Marketing Department in order to implement them for the mailing.
A website which is a kind of ecosystem for Inter Cars sales representatives. This environment is a place where all the most important information is gathered, directed to sales forces - both regarding promotional actions, sales rankings as well as events connected with the life of the Company.
An advertising banner placed on the platform, best correlated with a combined promotional campaigns of Inter Cars and presented on the Sales Aces website, is an excellent tool for reaching the group of the Company's best sellers The website has an average of over 18,000 hits each month and its characteristic feature is spacious, very large banners, which can be displayed in a natural way, strongly integrated with the surrounding environment. Each banner links directly to an article provided by the customer ordering the service.
DIGITAL MARKETING
Poza działaniami na Facebooku Inter Cars oferuje także swoim biznesowym partnerom spektrum dodatkowych usług w przestrzeni internetowej. Poczynając od kampanii reklamowych w Google, poprzez publikację materiałów w serwisach You Tube i Instagram, po stworzenie, zasilenie treścią i utrzymanie landing page.
The largest, most visited search engine in the world, used only in Poland by over 27 million users every month, i.e. almost 95% of all Internet users in our country. This translates into more than 8 billion page views per month! As a part of marketing cooperation, Inter Cars is offering to its suppliers two forms of advertising in Google:
In the first variant, with a budget of PLN 4,500 net, the ordering party is guaranteed at least 90,000 displays of their advertisement, in the second case - with a budget of PLN 3,500 net, the number slightly exceeds 90,0000 displays.
The most powerful social media tool used by Inter Cars on many levels. The Company offers suppliers multiple possibilities of promotion on Facebook, both in the dimension of posting advertising content (in any form), video materials, as well as in the form of events posted on the company's fanpage.
Inter Cars owns several company profiles focussed on individual groups of customers – the biggest and the most popular among fans fanpages are Inter Cars SA and Inter Cars Truck, focussed - respectively - on PKW and LKW customers. Communication on these pages is very diverse: from graphics, through video and direct links, redirecting to the target page. It is also possible to publish materials on the Inter Cars Agro, Inter Cars Trainings, Inter Cars Accessories or Inter Cars Garage Equipment profiles.
All the campaigns are targeted by interests and declared interests of Facebook portal users.Precise targeting is tailored to the individual needs of Customer. The quality of the content in sponsored posts is supervised by a team of specialists with many years of experience in social media activities. Each advertising module contains a graphic (or graphic with a short text) and a hyperlink or video.
Besides activities on Facebook, Inter Cars also marks a strong presence in other social media portals, including Instagram and YouTube. In those services there is also a possibility of posting a sponsored film, a post or an InstaStory. In both those cases advertisements are targeted on the basis of interests and purchase intentions of recipients. Targeting is tailored to the individual needs of Customer.
Facebook groups are an extremely dynamic environment, increasingly integrating users of the most popular social networking site. Every month, they are actively used by over a billion users worldwide. For leading brands this is another channel of activity of their fans, often gathered around the company's fanpage. Current events on groups is one of the most frequently promoted activities by Facebook's algorithm, displayed to users much more frequently than content from fanpages or even friends' posts. A well administered group, containing valuable content and stimulating the activity of its members, may turn out to be a better form of promotion than a standard post on a company's fanpage.
Inter Cars’s Group: VEHICLE MECHANICS GROUP - HINTS, GUIDELINES AND DIAGNOSTICS is one of the most active communities in the automotive industry on Polish Facebook. It is a public group, gathering mechanics and car enthusiasts who exchange their experience, share good practice and support in solving technical problems. Currently, the group has over 100 thousand members who publish over a thousand posts every month. On average, they are commented approximately 38 thousand times a month. The group is composed of mechanics with many years of experience, but also those who are just starting their adventure in the business. Inter Cars contractors consider it an extremely important target group, which is often very difficult to reach through other communication channels.
Perfectly positioned, appearing high in search results, responsive on all devices - these are main features ot the Inter Cars websites. The service has several sub-pages and on each of them high quality content is placed, created by specialists and motorization enthusiasts.
The main website of intercars.com.pl gets an average of about 700 thousand page views every month, additional ones are generated by a few thematic sub-pages - e.g. truck, motorbike, dedicated to fleet, as well as Q Service Castroll and Q-Service Truck networks.
We offer our business partners the opportunity to place on their own websites a sponsored article of up to 10,000 characters. This material can be accompanied by images, graphs and infographics, and there is also the possibility to place hyperlinks redirecting to the website of the party ordering the service. In order to best match the subject matter to the page layout, the article may be placed in one of the sections: Current events, titbits, guides or promotions. To further enhance the visibility of the product/service, the article can also be placed on a billboard (1310 x 380) which opens the homepage. Then it can link to the article on the Inter Cars website or to the materials placed directly on the supplier's website.
As an additional service, each article published on the website can be additionally distributed - via the Inter Cars Press Office - to a broad base of industry media. The company uses the Prowly platform for this purpose, which enables effective dispatch, as well as very precise analysis of the effects of the distributed materials.
The year 2022 is the final migration period for Customers between the old catalogue, i.e. Catalogue Online, and its new version, i.e. Inter Cars e-Catalogue. New customers are granted access only to Inter Cars e-Catalogue, therefore it is an additional place we can offer you as an excellent form of product presentation.
Inter Cars e-Catalogue is a multi-tool catalogue which works on all devices with access to the Internet. It is used by over 25,000 customers and their number is constantly increasing. Its functionalities make it possible not only to find and order parts, but also facilitate and speed up preparing price estimates and offers, invoicing and payment for products. It also allows you to share a shopping cart with your advisor and Inter Cars salesperson, which facilitates and speeds up the work of a garage, as well as to connect with other service programs that we offer.
Both catalogues offer a wide spectrum of advertising possibilities.
Inter Cars e-Catalogue:
- ▪ text and graphic message or video embedding;
- ▪ a banner on the home page, linked to a specific product or product
group in the Inter Cars e-Catalogue or a created manufacturer’s
landing page inside the system;- ▪ a sponsored article in the News section;
- ▪ possibility to embed a video and promotion next to a product;
- ▪ sponsored links;
- ▪ logo linked among recommended supplier brands on sub-pages;
- ▪ promotions with banners and highlighting in the product listing;
- ▪ dedicated banners in product search engines, e.g. for tyres or batteries;
- ▪ manufacturer landing page inside the system;
- ▪ search engines dedicated for the manufacturer;
- ▪ promotion of the manufacturer in specialised search engines, e.g.
for wipers or light bulbs.
Katalog Online:
The Catalogue Online is a programme bringing together 50,000 Customers of Inter Cars to display over 39 million indexes per month.
