The principle of organising such a promotion is simple and the same for all markets:
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| ○ | a consistent graphic theme |
| ○ | a consistent range of prizes, |
| ○ | a consistent realization date. |
Communication
In all available internal and external channels, using consistent graphic themes.
Promotion mechanism
The business decision related to the mechanism of the campaign is always taken locally. The promotion can be implemented in two models:
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| ○ | Buy & Get |
| ○ | cumulative purchases |
The details of the campaign and its realization are agreed individually with the supplier:
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| ○ | value of purchase vs. reward (% value against purchase), |
| ○ | products covered by the promotion, |
| ○ | period and duration of the promotion |
Advantages
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| ○ | consistent mechanism, |
| ○ | ease of analysis of the results and effectiveness of the promotion, |
| ○ | implementation fully consulted with the purchasing department and product management. |
